pet-industry-growthThe Human-Animal bond goes beyond companionship with pets being seen as equally important and loved members of the family as their human counterparts.

72% of US consumers consider pets to be a part of the family (according to Mintel’s Global New Products Database) and want the best products and services available for their pets.

It is not surprising that well formulated, high quality supplements with functional ingredients targeting specific physiological needs of pets are appealing to today’s pet parents committed to optimizing the quality of their pet’s lives.

The unconditional love we feel for our pets is reflected in pet care spending; in Canada, in the face of a global economic recession, pet related expenses were up 9% in 2009 and continue to grow steadily year over year. In the US the APPA (American Pet Products Association) indicates total U.S. pet industry expenditure for 2010 was $48.35B, 2011 was $50.96B and estimates 2012 to reach $52.87B.

Mintel “expects the industry to maintain a steady pace of growth, increasing by 33% over the next five years to reach $67.7 billion in 2016.” Mintel’s Global New Products Database

Vivamune For Pets

Longer Lives

Much like humans, pets are living longer lives these days. Advances in nutrition and veterinary medicine are to thank.

The age distribution of pets is showing a high concentration of adult and senior pets and a smaller percentage of puppies and kittens. But living a long life is not desirable unless quality of life can be maintained.

Senior animals are more likely to be faced with age-related problems such as digestive complaints, hip and joint issues and a challenged immune system.

Owners are increasingly seeking products which will support their pet’s quality of life and we are seeing a trend towards holistic, organic, natural based products which offer minimal-to-no side effects.


The pet supplement industry continues to grow with Packaged Facts reporting the percentage of dog and cat owners who purchased pet supplements and nutraceutical treats increased from 19% and 12%, respectively, in 2005 to 31% and 22% in 2010.
The top-selling supplement group continues to be joint health, with a 4% growth rate in 2011 according to NBJ while skin and coat supplements grew 8%.

As pets are living longer and developing age-related problems, owners are taking cues from their own ways of maintaining health, such as eating well and taking high quality supplements, and adopting similar practices for their pets.

Oxidized Carotenoids: The Natural Approach

Beta Carotene for PetsFollowing over two decades of scientific research we are proud to bring you the only pet supplements to contain our proprietary source of concentrated, oxidized carotenoids.

Vivamune and Oximunol are unique – there are no other products like them.

Avivagen’s products are based on unique and patented discoveries that originated from the National Research Council of Canada. Dr. Graham Burton, led the discovery concerning oxidized carotenoids and their health benefits.

Avivagen has determined that these naturally-occurring oxidized carotenoid compounds can work with animals’ immune systems to optimize overall health and well-being, including to:

  • Promote and support healthy joint function
  • Promote and maintain normal mobility
  • Help discomfort associated with normal daily activity
  • Enhance healthy condition of skin and coat
  • Lead to maintenance of normal intestinal function

To learn more about the Science of OxC-beta™ Technology, click here.

Canine Clinical Trials

Two clinical trials have been completed by Avivagen in conjunction with the Atlantic Veterinary College in PEI.

Study 1 was completed over a 6 month period and involved 50 dogs of various breeds and ages.

Study 2 was completed over an 8 month period and involved 70 senior dogs (over the age of 5 years) of various breeds.

Both studies produced similar results with owners and veterinarians reporting enhanced coat quality, a reduction in grooming times, increased energy levels, promotion of normal mobility and overall health benefits.*

One of Avivagen’s goals is to conduct further studies into the benefits of OxC-beta and pet health.

In real life

Thousands of dogs and cats across North America have benefited from the health promoting benefits of our OxC-beta supplements.

Here is a little about one of our favourite friends, Smiley:

“Smiley has some congenital health issues and has always struggled to keep up with his brothers and sisters. He is also a St. Johns Ambulance therapy dog and we visit hospitals and nursing homes on a regular basis to provide residents and patients with comfort and company. While everyone just adores Smiley and his laid back personality, I was always embarrassed by the state of his skin health. We had tried a variety of supplements and medications but nothing seemed to really make a difference.

“It has been a few weeks since trying your product and suddenly Smiley is keeping up with his siblings and was able to go on a long 2 hour hike with us for the first time ever! I also noticed his skin looks amazing and his coat is gorgeous. People keep asking me if he recently had a bath because he’s so soft now?

“This supplement has given Smiley back the quality of life he deserves.

“I can’t begin to say how thrilled I am to have found Avivagen. The customer service team are amazing and always there to help me out and answer any questions I might have. I would highly recommend this supplement.”

Joanne, Mom to Smiley, an adorable Golden Retriever

Vivamune and Oximunol

To read more about our products click here.

To try Vivamune for yourself click here.

*Data on file.